​VINCENT TUNG TRAN
​Brand. Marketing. E-commerce.
01 PROFESSIONAL
WISDOM. LEARNING. TRUTH
PUBLIC RELATIONS
75%
CREATIVE WRITING
85%
​PHOTOGRAPHY
70%
BRANDING
95%
SEO & SEM
85%
​COACH & TRAINING
80%
SOCIAL MEDIA
80%
BUDGET & FORECAST
95%
I am Vietnamese, that's the first thing about me.
I have a constant fear of sharp objects but I refuse to let it define me.
I have a great passion for gastronomy and mixology... so much that I set up my own lab to cultivate wild yeast for food and drinks.
I have a hunger for what I do that will never go away.
Photography is my guilty pleasure and I will collect all the cameras in the world if possible.
I am a traveller and I keep filling up my life with fantastic journeys with friends and family.
I always want to take part in new cultures, see new faces and befriend new extraordinary souls.
I live my life as spontaneous as though playing my piano. I slam on obstacles as if they are drums. I am Vincent Tung Tran, a brand builder, a marketeer, and a revenue-driven e-commerce expert.
This is me. Nothing shiny…nothing fancy. Just spontaneity in it’s best form. I do what I do because I believe spontaneity is your best friend in any adventure.
And who wouldn’t want to spend their life on adventures.
02 Projects
​A NOMINATED COLLECTION OF MY HIGHLIGHTS
03 Experience
Nov 2020 - Present
VIEN DONG BREWERY
Executive Director
of Growth & Commerce, Vietnam
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Own growth marketing strategy and inform the company's customer-facing experience across acquisition and retention.
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Develop a go-to-market plan for business launch, including budget, forecast, efficiency targets, and channel and partner selection.
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Select and set up publisher and agency partner relationships for launch and beyond.
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Plan, execute and lead paid campaigns across online and offline channels, including Paid Social, SEM, Display, Radio, TV, Podcast, etc
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Devise a SEO strategy and cross-functional teams to execute programs that drive high-quality organic traffic.
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Devise an affiliate marketing strategy and work with Affiliate manager and cross-functional teams to execute programs that increase growth while maintaining KPIs.
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Post-launch, design and implement optimization tests across our end-to-end customer funnel (from acquisition through lifecycle retention).
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Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale campaigns.
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Direct cross-functional teams (product, creative) to develop advertising assets, landing pages, emails, and reporting needed to manage programs at launch and beyond.
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Own management and results of ad channels post-launch, including budgeting, reporting, and efficiency optimization.
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Collaborate with functional partners to forecast and plan company revenue growth.
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Hire, manage, and develop a team of driven, highly engaged individuals to execute sales & marketing activities
Aug 2018 - Oct 2020
MINOR HOTELS
Area Director
of Marketing & E-commerce, Indochina
​
•Built and established a regional marketing & e-commerce team to support properties in Vietnam, Laos, and Cambodia.
•Represented the Minor Hotels brand and its affiliate brands in Vietnam
• Organised and executed promotional activities through integrated online and offline campaigns
• Developed media contacts, planning press conferences, press familiarization and press activities
• Liaised with media to promote good publicity and counteracts bad publicity
• Effectively managed and prioritized marketing & e-commerce activities with close communication with different business units and the head quarter
• Developed short-term and long-term strategy with appropriate budget to achieve key business metrics and ROI with progress tracking and performance evaluation
• Developed people and grew together with the team to increase their loyalty, efficiency and capability to sustain and support various business needs and growing demands of the organization
• Built and expanded online channels to communicate and engage Vietnam prospects
• Developed and managed strategic partnership with government bodies, associations and chambers of commerce
• Directed brainstorming meetings and creative sessions.
• Shaped brand standards and created procedures to ensure all products are brand appropriate
• Directed the in-house creative team and agencies to produce new ideas for company branding, promotional campaigns, and marketing communications
• Supervised the department’s daily workflow, videography and photography projects.
May 2015 - Jul 2018
MINOR HOTELS
Area Marketing Manager, Vietnam
• Assumed and completed the rebranding process of two Life Resorts's properties into Avani Quy Nhon Resort and Anantara Hoi An Resort
• Audited and revised the SEO/SEM campaigns of all Minor Hotels' properties in Vietnam for better performance and ROI
• Developed content strategy for all Minor Hotels' properties in Vietnam
• Planned and executed online and offline commercial activities based on customers' behaviour data collected through different platforms: Google Analytics, Keyword Planner, Google Search Console, IDEAS, OTA Insights, Fornova, Sitecore CMS
Jul 2014 - May 2015
VINPEARL JSC
Group Branding & Marketing Executive, Vietnam
​
• Opened Vinpearl Resort Phu Quoc, Vinpearl Premium Nha Trang, Vinpearl Land Phu Quoc and Vinpearl Golf Phu Quoc
• Rebranded Vinpearl Luxury brand
• Constructed an integrated loyalty program for the hotel that can be developed in to an eco-system, currently known as VinID
• Handled local and international press and journalists for media opportunities
• Controlled and allocated resources for various marketing activities such as media placement, online sales and awareness campaigns, billboard advertising
2012 - 2014
INTERCONTINENTAL HOTELS GROUP
Marketing Executive, Ho Chi Minh City
SOCIALITE MEDIA
Social Media Specialist, New York
CONTACT
I'm always looking for collaborating opportunities on exciting upcoming projects. My info is as follows:
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T: (+84)-90-767-0652